Starting from the point where the student has identified their career Strategy, this workshop explains the concept of Personal Branding and takes them through a series of exercises to build their own first draft Personal Brand. These materials also support Andrew's CV & LinkedIn Profile workshops.
Based on the Personal Branding Canvas, it challenges students to think about who is their market, what does their market want from them and how they can behave (in person, in speech, in writing and in social media) to attract that market.
Starting from the point where the student has identified their career Strategy, this workshop explains the concept of Personal Branding and takes them through a series of exercises to build their own first draft Personal Brand. Then they can move on to express their Personal Brand in CV, LinkedIn, elevator pitch or other collateral.
Please contact me here if you would like to discuss how you may go further in this topic, watch my videos about how Executive Coaching can help you or Group Coaching can accelerate your team's effectiveness.
Luigi Centenaro's Personal Branding Canvas is an outstanding tool. You can download it here
'Once people have an image of you, people see that image and not the person beyond that image. They expect you to behave like the image they have of you and if you behave differently they get angry'. Ernst Jansz
Past workshop materials
Request the full archive of my Personal Branding or CV & LinkedIn post-graduate workshop materials here.
Request the full archive of the SP Jain Global School of Business Personal Branding Workshop materials here.
Request the full archive of the Manchester Business School Executive MBA Personal Branding Workshop materials here.
Tools
Start here with Luigi Centenaro's Personal Branding Canvas
Articles
Books
Video
Please contact me here if you would like to discuss how you may go further in this topic through Career Coaching.
Please use the comments section at the foot of the page to suggest resources you have found useful on this topic and I'll add them for the benefit of others.